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Our ethical approach

We’ve always had a purpose beyond profit. And we recognise that some things just need to be tackled, with or without a business case.

Ever since the Rochdale Pioneers set up shop in 1844, we’ve been a commercial organisation first and foremost, but it’s our ethical foundation and social responsibilities that form the heartbeat of our business – and our way of life.

That spirit has never changed. Today, we’re more committed than ever to realising our ethical, social and commercial ambitions. From the range of food in our stores to the diversity of our colleagues, we want to be a true reflection of the communities and local markets we serve.

It isn’t just about complying with the law and having an equal opportunities policy in place; it’s about being fair, ethical and socially responsible in everything we do – for our customers, and our colleagues.