What it means to me

Our values are Consistent Quality, Trustworthy, Rewarding, Community and Championing. They are a very real part of our business, and our business is shaped by them.

Consistent quality

A co-operative business gives its customers good quality products and a great service at a fair price, wherever and whenever they use it. For example, The Co-operative is well recognised for offering good value products, of good quality and freshness in a cheerful, bright and friendly environment where colleagues are always willing to help.

Trustworthy

A co-operative business is honest, open and fair with its customers, behaving with integrity at all times and being expert and accountable at what it does. For example, customers believe and can see evidence of the highest practical standards in areas of responsible retailing.

Rewarding

A co-operative business offers a welcoming, pleasing and rewarding experience. It does something worthwhile with its profits, leaving customers feeling they’ve done well by both themselves and others. For example, customer service is always friendly, helpful and accessible. Co-operative businesses make the difficult times in life easier. They reward people for their loyalty through financial and other benefits. When people join as members they feel they are joining a set of people who share their values and some of their beliefs and goals.

Community

A co-operative business builds a close relationship with its customers by being there for them, reflecting their needs and contributing to their communities. For example, to be recognised as the leading retailer in supporting local communities and most colleagues participate in providing social capital.

Championing

A co-operative business makes things better for its customers by creating, pioneering and implementing innovative and socially responsible ideas that lead its industry. For example, The Co-operative is seen to raise awareness and offer solutions to some of the big and small issues that matter to people.