The co-operative group is truly a unique business in terms of its entire foundation is built on a responsibility to actually deliver customers the best possible ranges, competitively priced and purchased with integrity.
The ethical approach means everything, it is the very reason that the co-operative movement survives today in probably the most competitive market place in the world. The ethics themselves takes on many forms. But ultimately it means that real questions are asked around the whole sourcing of products so that the consumer can absolutely trust what they buy from the co-operative group.
It has an impact on everything that we do, so in terms of responsibility, ethics, whatever you want to call it, it’s about integrity. It’s about personal integrity and the way that you actually do business and the integrity that you actually put into the products and services that you develop.